✸ WASO Project #01 :
2021 SNS visual design for international beauty brand WASO Inc.
Instagram feed and story design :
Output : (1) Story - 8 Styles Illustration (4) / Portrait (4)
(2) Feed - 8 Styles Illustration (4) / Portrait (4)
Output : (1) Story - 8 Styles Illustration (4) / Portrait (4)
(2) Feed - 8 Styles Illustration (4) / Portrait (4)
Time : 2021 March - 2021 August
Client : WASO, SHISEIDO (Tokyo, Japan)
Client : WASO, SHISEIDO (Tokyo, Japan)
Association : REING (Tokyo, Japan)
Design : Hsu An Hsu
Design : Hsu An Hsu
Studio : Subtropical Fluid
Shikulime farm landscape (Japan) Yuzu farm landscape (Japan)
Based on the core value of beauty brand WASO, making their original skincare products by using honest and environmental friendly ingredient from Japan certificated farmers,
this time we want our visual design for their social media can also reveal the landscape scene of nature farm which their products comes from as main design direction.
In their 4 main ingredient product lines - Shikulime, Yuzu, Koshirice and Satokibi, we use 4 following color as green, yellow, blue and pink to stands for these 4 main ingredient lines.
Koshirice farm landscape (Japan) Satokibi farm landscape (Japan)
Based on this concept, one of the SNS story / feed design is using farm photo as background to show the nature scene, along with the KOL portraits and quotes.
KOL Portrait (Story formate) : Laure / Ludovica / Daniel
KOL Portrait (Post feed formate) : Laure / Ludovica / Daniel
While the other version of SNS story / feed design is using the illustration of ingredients to create the light and joyful feeling of brand image for positive quotes from KOL.
Illustration design following as : Shikulime, Yuzu, Koshirice and Satokibi.
Quotes from KOL Laure, Ludovica and Daniel. ( Story Formate )
Laure : " I think that everyone should feel beautiful in their own skin and stop the filter barriers that give us so many complexes. I took the decision to go no-filter and I've never felt more self confident."
Ludovica : " It is really really important not to give weight to criticism and to love yourself without any filters. Every time you look in the mirror you have to think: wow I'm the eighth wonder of the world. "
Ludovica : " It is really really important not to give weight to criticism and to love yourself without any filters. Every time you look in the mirror you have to think: wow I'm the eighth wonder of the world. "
Daniel : " I like to take care of myself not to look better but to feel better. It is about loving yourself with all the qualities and all the flaws. "
Teaser image for post feed.
Teaser image for post feed.
What does No Filter Beauty mean to you ?
#WASONoFilter
What does No Filter Beauty mean to you ?
#WASONoFilter
Copy rights Subtropical Fluid / Hsu An Hsu all rights reserved.
